The supplement market is changing. Consumers want convenience, portion control, and a product that fits their lifestyle. Slim, single-serving stick packs filled with powder are one of the fastest-growing packaging formats in the supplement industry.
Would you like to have stick packs made for your own brand? In this article, you’ll learn what stick packs are, when they’re a smart choice for supplement packaging, and how e-influence can help you go from idea to your own private-label stick pack.
What is a stick pack?
A stick pack is an elongated, single-serving package for powdered, granulated, or liquid supplements. One stick pack equals one serving. The user tears open the packet and dissolves the contents in water or takes it directly.
Stick packs are widely used for:
– Electrolyte and hydration supplements
– Pre-workout formulas
– Collagen powder
– Vitamin and mineral blends
– Protein shakes (single-serving packets)
– Greens and superfoods
The format is compact, easy to carry, and visually striking. A well-designed stick pack immediately catches the eye in a store, at an event, or in a subscription box.
Not sure which product best suits your target audience? Use our selection guide
Why use stick packs as supplement packaging?
Jars and pouches are familiar, but they have their limitations. A stick pack solves a number of specific problems that entrepreneurs encounter when launching or scaling up a supplement line.
Hassle-free portion control. No scoop, no scale. One stick pack equals one serving. This isn’t just more user-friendly for consumers—it also reduces complaints about dosing and waste.
Ideal for sampling and subscription models. Stick packs are perfect for samples. You literally give a potential customer a single serving without them having to buy an entire jar. Stick packs are also a popular format for subscription boxes.
Strong brand presence in a small space. Although a stick pack is small in size, it offers plenty of room for branding. Color, logo, taglines—it all fits. And thanks to its slim design, it immediately stands out from the competition.
Lower minimum order quantity than a jar. Stick packs are lighter and cheaper to ship than jars. That makes them an attractive option for direct-to-consumer brands looking to reduce shipping costs.
Electrolyte stick packs: the fastest-growing segment
Within the stick pack market, electrolyte stick packs are currently the fastest-growing segment. The combination of hydration, sports, and daily use makes electrolytes appealing to a broad target audience, ranging from athletes to people who are more conscious of their fluid intake.
An electrolyte stick pack typically contains sodium, potassium, magnesium, and sometimes vitamins. It dissolves quickly in water, has a neutral to slightly fruity taste, and is easy to explain to consumers.
What makes this segment interesting for entrepreneurs:
– High repurchase rate (daily use)
– Broad target audience (sports, wellness, lifestyle)
– Easy for consumers to understand
– Rapidly growing market in the Netherlands and Belgium
At e-influence, you can have electrolyte stick packs produced under your own brand, including the flavor, ingredients, and packaging design.
Ordering stick packs through e-influence: here’s how it works
e-influence is a Dutch private-label and white-label supplement manufacturer operating in the Benelux. We produce custom stick packs—from the formula to the finished product—with your label on them.
The process is as follows:
Step 1: Product Idea and Formula: Together, we’ll determine which formula best suits your target audience. We’ll develop a custom formulation (private label) product.
Step 2: Order a sample: Before you place an order, you’ll receive a sample of your stick pack. This allows you to check the taste, dissolution time, and consistency before starting production.
Step 3: Label Design: Our team will guide you through the design process for your stick pack label. From concept to print-ready file, completed within 3 weeks on average.
Step 4: Production and Delivery: Production begins once the design has been approved. Average turnaround time: 3 to 6 weeks. You’ll receive your stick packs ready for sale.
Low MOQs make it possible to start small and scale up as soon as there is demand.
Private-label stick packs
With a private-label stick pack, you can develop a completely unique product. You determine the composition, flavor, appearance, and positioning of your supplement yourself. This allows you to stand out from the competition and build a strong brand. For private-label stick packs, there is a minimum production run of 30,000 stick packs per product and per flavor. This makes this process particularly suitable for entrepreneurs who have proven their concept and are ready to scale up their business.
Want to get started quickly without a major investment? Then a white-label solution is an excellent choice. You select an existing formula from e-influence’s product line, add your own branding, and market the product under your own brand. Although white-label options aren’t available for stick packs, you can get a price quote for other supplement formats starting at just 25 units per flavor using our configurator. This is ideal for testing your target audience and validating your sales channel before making a larger investment.
Curious about the possibilities? Calculate the price of our white-label supplements right away using the White-Label Stick Pack Quote Configurator
Conclusion
A stick pack is more than just packaging—it’s a positioning choice. It says something about your brand: modern, user-friendly, and professional.
With e-influence, you can handle everything under one roof—from formula to label, from sample to finished product—with low MOQs, fast turnaround times, and personalized advice.
Frequently Asked Questions About Stick Packs
Stick packs are a popular and innovative packaging format for dietary supplements. Thanks to their compact size, user-friendliness, and professional appearance, they are ideal for sports nutrition, vitamins, nootropics, and daily health products.
What is a stick pack for supplements?
A stick pack is a narrow, individually packaged portion of powder or supplement that is easy to carry and use. Stick packs are commonly used for electrolytes, collagen, greens, and sports nutrition.
Why are more and more brands choosing stick packs?
Stick packs offer convenience, a premium look, and precise dosing. They’re also ideal for on-the-go use and meet the growing demand for user-friendly supplements.
Which supplements are suitable for a stick pack?
Virtually all powdered supplements can be packaged in a stick pack, such as electrolytes, creatine, pre-workout, BCAAs, collagen, greens, and vitamin powders.
Can I have my own stick pack made with my brand?
Yes. With a private label program, you can develop a fully customized stick pack with your own formula, packaging, and branding that aligns with your brand identity.
What are the advantages of stick packs over jars?
Stick packs are compact, hygienic, easy to measure out, and convenient to carry. They also reduce waste and offer consumers added convenience.
